McAmen 2021-Present
In the past three years, I've patronised McDonald's more than 240 times-this ubiquitous fast-food giant, attempting to showcase the impact of the post-COVID economic downturn on the youth. While McDonald's once stood at the epicenter of junk food debates, amidst the waves of financial turbulence, it has become a beacon for young individuals facing economic hardships, like myself. Its affordability, convenience, and swift service provide a practical option for daily sustenance, just like a contemporary sanctuary.
I have undertaken a rule art project, every times I eat the Filet-O-Fish at different McDonald's and I will shoot the different surfaces of the buns by my iphone. Then I posted photos of these buns on a Chinese social media THE RED (Xiaohongshu)... This whimsical act unexpectedly garnered widespread attention and expressed our young generation's attitude towards the uncertainty of life in this era.
Through meticulous documentation of daily actions and consumption habits, this piece of art delves into the evolving societal values, class disparities, and life choices in this context, offering viewers a profound visual and emotional contemplation.
"Each time I open the box, the appearance of the bun is different, symbolizing the myriad of choices in life, always filled with anticipation."
"For most contemporary people, their gallery is their smartphone."
I gained popularity by consistently posting my experiences of eating the Filet-O-Fish on Xiaohongshu (The Red, a popular social media platform in China), and even received a job offer from McDonald's China headquarters. This journey of chasing viewer engagement gradually made me lose sight of the original purpose of my project, which was to critique the fast-food culture, poor study abroad experiences, and the singular pursuit of a polished aesthetic in society.
Bunspotting (2021-2023)
75cm×115cm Inkjet Print
Choose life. Choose how to live. Choose faith. Choose a numb existence. Choose a fucking new phone, choose electric cars, graphics cards and extra safe condoms. Choose good health, low calories, and delivery platforms. Choose bullshit jobs. Choose to be swiped left or right on dating apps. Choose D.I.Y and wondering when the fucking next bank holiday is on Sunday nights. Choose using vegan lipstick on a date without sparks, pouring triple-priced beer into mouth. Choose the glory at the end of it at all, mixing your last in fireworks, nothing but a joke to your friends who will just give you likes on social media platforms. Choose your future. Choose life… But why would I want to do a thing like that? I chose not to choose life. I chose something else. And the reasons? There are no reasons. Who needs reasons when I’m Lovin’ It?
"Each time I open the box, the appearance of the bun is different, symbolizing the myriad of choices in life, always filled with anticipation."
"A summary of the McDonald's locations I have visited."